How to prepare for Milan: social media, guides, music, and cinema to understand the City
Preparing for a stay in Milan requires the right compass: the city changes its pace rapidly, and the true soul of its neighborhoods reveals itself only to those who know where to look. Whether you are traveling for work, study, or exploration, here is a curated selection of social media profiles, guidebooks, music, and cinema to tune into Milanese energy even before landing.
Content map: who to follow on social media
To avoid tourist traps and catch the latest trends in aperitivos, new openings, and events, add these accounts to your favorites right away:
- @conoscounposto: the ultimate lifestyle guide. Ideal for discovering selected restaurants, historic artisan shops, exhibitions, and local neighborhood gems.
- @amilanopuoi: the go-to reference for planning free time, finding great places to eat, and experiencing the city over the weekend.
- @milanofoodiary & @aperitivi_urbani: two indispensable niche profiles to quickly locate where to have a business aperitivo or a quick brunch, filtered by budget and location.
- Zero Milano (zero.eu): the bible for nightlife, live concerts, contemporary art, and underground events.
- @milanosecreta: a visual journey through the city's history, hidden courtyards, and lesser-known historical architecture.
- Tia Taylor (@misstiataylor_): an American creator and entrepreneur living in Milan. Her channel is a goldmine for navigating the practical and bureaucratic aspects of life in Italy, as well as the cultural contrast between Anglo-Saxon work culture and the Milanese mindset.
- Kacie Rose (@kacierose_): an American influencer who illustrates Italian "culture shocks" with an insightful, witty touch—ranging from informal dress codes and dining schedules to the unwritten rules of public transit.
Useful hashtags
To filter your searches across Instagram and TikTokuse these key combinations:
- Expat & International Life: #ExpatsInMilan | #MilanExpats | #LivingInMilan | #InternationalInMilan
- Events & Nightlife: #MilanEvents | #MilanNightlife | #LanguageExchangeMilan | #AperitivoMilano | #ThingsToDoInMilan
- Food & Dining: #MilanFood | #RistorantiEtniciMilano | #AsianFoodMilan | #MilanoDaMangiare
- Neighborhoods: #PaoloSarpi | #PortaVenezia | #NoloMilano | #NavigliMilano
On Xiaohongshu (RED), the most searched tags rich in information are #米兰生活 (Life in Milan), #米兰旅游 (Turism in Milan / Travel in Milan), and #米兰打卡 (Check-in in Milan).
Print & digital guides: beyond commercial routes
If you're seeking an authentic, design-driven, or ultra-stylish experience, pack these publications in your bag:
- Le Strade di Milano: an independent project (print and digital) curated by locals to discover artisan workshops, small cafes, and hidden side streets.
- Untold Italy (Milan Guides & Podcast): an English-language portal and podcast highly favored by international travelers for navigating neighborhoods, logistics, and authentic gastronomy.
- Wallpaper City Guide Milan: curated by the famed design magazine, this pocket guide is an essential companion for creatives, architects, and executives.
- Cabana Milan City Guide: published by Cabana Magazine in collaboration with Ralph Lauren, this is a true collector's object dedicated to interior design and Milanese lifestyle.
- The Monocle Travel Guide to Milan (Gestalten): the "bible" for global business travelers. Also available digitally via the City Guides section and the Monocle app with offline saved maps.
- Lost iN Milan (Lost iN City Guides): a pocket guide focused on urban culture, nightlife, and immersive experiences. It tells the story of the city through the voices of local artists, chefs, and musicians, spanning high-end ethnic dining to secret courtyards.
Soundtrack: the playlist to listen to Milan
A mini musical itinerary to immerse yourself in the city's atmosphere across its different eras and facets:
- Roberto Vecchioni – Luci a San Siro: The nostalgic, intimate, and romantic Milan.
- Memo Remigi – Innamorati a Milano: The carefree elegance of the city in the 1960s.
- Alberto Fortis – Milano e Vincenzo: The classic love-hate relationship with the metropolis.
- Baustelle – Un romantico a Milano: The manifesto track for those experiencing the city between aperitivos, Brera bookstores, and bourgeois melancholy.
- Ghali – Cara Italia: The portrait of contemporary, multicultural, and open-minded Milan.
- SEVEN 7OO - RondoDaSosa: The new urban trap sound named after the postal code (20148) of the San Siro neighborhood.
Milan on screen
Key titles to understand Milan’s role as a global capital of fashion, design, and finance:
- House of Gucci (2021, Ridley Scott): a deep dive into glossy Milan from the 1970s to the 1990s, perfect for understanding the impact of the Fashion District and the link between family capitalism and the global market.
- Made in Milan (1990, Martin Scorsese): an elegant short documentary in which Scorsese portrays Giorgio Armani, capturing the work ethic and Milan's transformation into the capital of ready-to-wear fashion.
- Eater’s "Guide to Milan" / Netflix Chef's Table: episodes dedicated to the Milanese scene showcase the evolution of local dining—from classic saffron risotto to cutting-edge cuisine tailored for business dinners.
- The Devil Wears Prada 2 (2026, David Frankel): said to be the crowning of Milan as the global capital of fashion publishing and contemporary luxury. A visual journey through the city's art landmarks and the Fashion District, perfect for showcasing the industry's evolution in the digital era and the global reach of Made in Italy.



